What is ChatGPT?

The use of AI to create content is rapidly growing, and AI has become a valuable asset for businesses looking to produce high-quality outputs efficiently. ChatGPT, developed by OpenAI, is a language model capable of generating a human-like text based on prompts.

As your business starts using AI in your content creation process, it’s important to weigh up the pros and cons. This article will explore the advantages and limitations of using ChatGPT for planning, social media posts, and blog writing.

How to use AI to plan your content

A well-organised content calendar is essential for any business to ensure the efficiency of its content strategy. ChatGPT offers a simple way to generate content calendars. By taking into account holidays, team members’ schedules, and desired content type, ChatGPT can help your business streamline its content planning.

ChatGPT can also assist with the creation of outlines for blog posts or other types of content. By inputting a prompt such as “Write me an outline for a blog about (Topic)”, ChatGPT can generate a structured plan for your content in a matter of seconds. The AIPRM Chrome browser extension offers additional features, like keyword strategies, SEO optimisation, and 1-click blog posts, making it even more valuable for content creators.

Using AI for blogging

Once you’ve made a plan, it’s time to write the posts. It helps to first create an outline, as it provides a clear structure and direction for the content. ChatGPT can help streamline this process. By using ChatGPT, your business can quickly generate ideas and content that can then be edited to fit your specific needs and tone. This makes it easiest to create high-quality blog posts without sacrificing valuable time.

ChatGPT can also rephrase specific phrases for paragraphs within a blog article, simply paste the text into the ‘Chat’ and ask for the necessary changes. This flexibility makes ChatGPT a valuable tool for businesses looking to refine and improve existing blog content.

Using AI for social media

With ChatGPT, your business can elevate your social media presence and improve efficiency. By using AI to create a social media calendar, you can plan, track your strategies, and maintain consistency in your posts. This results in a more organised and effective social media approach.

ChatGPT can also help generate hashtags and draft post ideas. It can offer relevant and trending hashtag suggestions, ensuring your posts receive the highest possible reach and engagement.

The drawbacks

ChatGPT, like many other AIs, is still in its early stages. This means that it may give incorrect answers. This is a drawback as inaccurate information could harm your business’s reputation. This isn’t unique to ChatGPT, as demonstrated in the highly publicised release of Google’s AI language tool “BARD”, which produced incorrect answers about the James Webb Telescope. You must verify the accuracy of the information provided by ChatGPT to maintain integrity and credibility in your content.

Speaking of Google, they have also recently stated that content generated with the primary purpose of manipulating SEO ranking is in violation of their search policies. This means that if it perceives that content was created by an AI, it won’t rank it as highly as ‘human-generated’ content. As a result, if your business does choose to rely on ChatGPT for content creation, you could find that the content is not as visible or effective in search results. Relying primarily on ChatGPT can result in a lack of authenticity and originality. The best practice for using this tool is to use it to generate new ideas, rather than full bodies of text.

Is ChatGPT the future?

ChatGPT is revolutionising the way we find information. Businesses that learn to harness it will be able to become much more efficient because of it. However, relying on ChatGPT for content creation can result in inauthentic, unoriginal content that may not rank as highly in search results due to its association with  manipulating SEO. Therefore, verifying the accuracy of the information generated by ChatGPT and avoiding over-reliance on it will help maintain your credibility and optimise results.