An Introduction to Facebook Pages

iPhone displaying facebook next to social media on a table

An introduction to Facebook pages.

It’s hard to deny the power of social media these days. Social media is a great way for businesses to build their brand, market themselves, and stay connected with customers. One social media platform that has had an immense impact on the business world in recent years is Facebook. There are many reasons why you should consider setting up your own Facebook page for your small business.

1. What’s a Facebook page?

A Facebook page for your business essentially allows you to create an online presence that can be used as another marketing channel besides your website and other social media channels like Twitter or Instagram. It also gives people who are interested in learning more about your company or its products or services an easy way of doing so.

A Facebook page can be a great way to build your brand because you are able to post photos, videos and blog posts that will get shared with potential prospects. This is another way for people to connect with your business online besides visiting or contacting you through your website. In fact, it’s a great idea to recycle and reuse content from your Facebook page on other social media channels as well.

iPhone displaying facebook next to laptop

2. Actually be social!

Social media pages are great for businesses because they allow you to stay connected with your customers. Keep in mind that social media is more than just posting content on Facebook or Twitter -it’s about being social! Social media sites like Facebook give you the opportunity to communicate directly with your target audience, who may have questions about your products and services.

3. Use Facebook’s inbuilt scheduling tool.

There are many benefits to setting up a Facebook page for small businesses today, including relatively low costs compared to other marketing strategies. Whilst that is true for all forms of social media, Facebook’s advantage is that it has a built-in social media management tool that allows you to schedule content ahead of time and help make things easier! However, if you want a more advanced tool that also works for your other social media channels, the Identity Agency recommends checking out Hootsuite.

Facebook Page on a laptop

4. Post consistently and persistently. 

It’s important to post regular updates on your Facebook page. Social media is all about engagement and staying active in the social space! According to Social Media Examiner, you should try posting content at least once a day that includes photos or videos of either your products or behind-the-scenes footage from your company. However, make sure that whatever you decide, you balance quality with quantity, and remain consistent in your posting habits.

5. How about going live?

You should definitely test out Facebook Live to see if it works for your business. Small businesses should always try testing different types of content on their Social Media channels including live videos and posts! Live videos are a great way to answer questions and share updates with your audience.

Social media has played a huge role in the way that businesses are able to market themselves and stay connected with their customers. Facebook has many business features, so, if you have not looked into setting up your own Facebook page for your small business yet, it’s time to do so! Just remember to post regular updates related to your business.

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