Nothing coming to mind?

Coming up with content ideas is difficult. Sometimes it feels impossible to find a topic to write about! But, if you create a content framework to work from, you’ll soon find that your ideas will begin to sprout more regularly!

In this blog, we will cover 5 main ways to generate your own content ideas, including how to find good topics and why you should ask your audience!

A selection of lightbulbs with only one lit up

1) Create topic lists

Topic lists are one of a multitude of ways to come up with content ideas. To begin with, don’t focus on anything too technical – write down an outline of a topic to narrow your focus. Then, delve deeper into subjects that include your business, like recent technology or new products in your sector.

For example, if you were writing for the Identity Agency (that’s us!), you might want to focus on the topic of social media and come up with further ideas about running Facebook ads or the algorithms behind Instagram.

2) Ask your audience

Asking your audience’s opinion in polls or forms gets them involved with the process, and also means you can get some unique ideas. They also tend to be hugely informative and accurately representative of your audience’s wants and needs. Look at comments to see what questions are being asked, and see if they merit their own answer with a blog post.

Business employees crowded around a laptop

3) Brainstorm

A brainstorm can be an incredibly productive way to generate fresh and creative content ideas. Especially if you ask for help from a team, you’re sure to get new ideas from a different perspective.

4) Using Google

Google is a valuable tool for seeing analytics and data, so you can use it to your advantage when conducting research.

‘Autocomplete’ is when Google suggests a query as you type in the search bar. Search predictions might uncover ideas around a topic that you hadn’t thought about yet.

‘Related searches’ offers additional suggestions. Google’s related searches will suggest similar results that other people may have searched for already that might inspire you.

The ‘people also search for’ box appears when a user conducts an organic search, clicks on a result, and then returns back to the search results page. Branching out in this way means more ideas are available.

Empty clipboard and scrunched up papers

5) Repurpose old content

Any content you’ve already written can be repurposed and recycled. Take a look with a fresh pair of eyes and see what can be done to improve content you have already produced!

How about turning it into a different form of media? Take a blog post and turn it into a social media post. Not only are you putting out more content, but you’re recycling (which makes your job so much easier!)

Final Thoughts

There you have it! Those were five tips on creating content ideas, including the usefulness of brainstorming, looking at analytics and repurposing old content.

If you’re struggling to come up with content ideas, make sure to revisit this blog for pointers!