Creative agents? What?!

A creative agency is a company that provides creative and marketing services to businesses, individuals, or charities. These services can include advertising, branding, graphic design, web design, and more.

The purpose of a creative agency is to help businesses achieve their marketing and communications goals. They do this by developing strategies and creating content that resonates with the target market. A creative agency will provide numerous different services, including:

Brand Consultancy

To help you connect with your customers in the most effective way possible, creative agencies work with you to help you improve your brand direction and marketing methods.

Whether it’s through digital means like QR codes, or in punchy and addictive adverts, creative agencies will get your brand and message across. Agencies advise you on how to get the most out of your customer relationships, and are always happy to chat about how they can help you achieve your goals.

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Website Design

Design is about much more than just how something looks; it’s about function, form and user experience. If something is frustrating to use, people aren’t going to want to use it. Good design is based on simplicity, aesthetics and immediate recognition. That’s not all – many creative agencies will also tackle UX (user experience) or UI (user interface design) challenges if a client is facing them.

Platforms like WordPress or Shopify can be used to produce beautiful websites with the option to include e-commerce. With e-commerce, you can host a shopping page and allow the customer to make purchases directly from your website with ease. Having this option is a very cost-effective way for a business to facilitate sales.

Creative Advertising

Advertising is one of the key ways in which creative agencies can reach and engage their target audiences. It allows agencies to produce innovative and eye-catching adverts that are seen by their target audience. As explored above, there are many different ways to advertise, but some of the most common methods are through paid advertising, like pay-per-click (PPC) on social media or Google.

No matter what method you choose, it is important to create compelling and creative advertising that will reach your target audience and get them to take action. The use of data also allows agencies to track the performance of their adverts and make necessary adjustments, all to enhance their reach. A good agency can help you create the perfect campaign for your business.

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Social media management

Social media is a key tool for any business – many creative agencies will take the hassle out of the initial set-up and also the maintenance process. After all, setting up an account, creating and scheduling posts, moderating interactions and all of the other work that goes into running an effective social media account can get overwhelming at times – especially if there are multiple accounts involved, all requiring unique and tailored posts! Having an agency take care of this simplifies the whole process.

Printed materials

Print advertising is a form of marketing that involves the creation and distribution of printed advertisements, such as posters. Print advertising is an effective way to reach out to potential customers and promote a product or service.

It allows you to target a specific audience with the intention of promoting a product or service. Common examples of print advertising include:

  • Magazines
  • Billboards
  • Brochures
  • Flyers

And many more! These can all be utilised in order to promote certain products, and are easy to create and distribute.

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The Identity Agency

We recommend first looking at a company’s current portfolio to see if they have anything similar to the quality or type of work you’re looking for. Creative agencies are often offer differing services to one and other – for example, some might specialise in print advertising, whereas others might be much better at digital methods of brand recognition.

If you are looking for a creative agency, why not consider The Identity Agency? Our specialities include graphic design, branding, websites and social media. If you want to explore more, look at our previous work to see exactly what we do.