Is it even possible to rebrand without spending too much?
Small businesses often have to be scrappy and resourceful – but when it comes to rebranding, you don’t need a lot of money to make an impact.
You can refresh your branding by tweaking your logo, changing your colour scheme, and updating your most commonly used marketing materials. On their own, these are simple ways to cheaply reinvigorate your brand image.
In this article, we’ll talk about how you can rebrand without breaking the bank.
Why is branding important for small businesses?
Branding is one of the most important aspects of any business. It’s what sets your company apart from the competition – and it leaves customers with a lasting impression of who you are and what you offer.
It’s really tough to convey your values and unique selling point to potential consumers without a solid brand if you don’t offer anything radically different from the competition. As a small business, you simply need to attract as many customers as possible.
What are the most important branding materials to update?
When it comes to rebranding a small business, the most important materials to focus on are arguably your logo, colours and customer-facing materials (like business cards, for example).
- Your logo is the visual representation of your brand, so it’s essential to make sure it’s well-designed and reflects your company’s values.
- Colours are one of the most important design elements. They can set the tone for your brand and convey a range of emotions and values. For example, red is often associated with excitement and passion, while blue is seen as calming and reliable. When planning a rebrand, it is worth debating a colour scheme change to better communicate who you are.
- The final materials you should look to update as part of your initial budget rebranding process are the ones that are most frequently seen by your potential customers. These are typically your business cards, email banners, social media banners, and any informational flyers or documents.
You should also make sure that any changes to the foundation of your brand are reflected in your website too, so make sure you update the old website with your new colours, fonts and logo!
How much does it cost to rebrand a small business?
The cost to rebrand a small business really depends on the scope of your rebranding project, and how you get it done (i.e. using an agency or a freelance designer). Agencies typically have slightly higher price points than freelance designers due to their higher overhead costs, but this isn’t always the case.
You must remember that branding is rooted in strategy, so having more thinking heads to help understand your business and create a brand that fits your medium to long-term goals will save you the cost of having to rebrand all over again next year.
As a small business, you should aim to budget between £500 and £2000 to complete your rebrand, depending on just how many materials you need to create. The Identity Agency actually offers startup branding packages from as little as £500, which includes your core branding materials.
For between the £650-1300 mark, you will be able to get most of the materials you’ll need, including social media templates, marketing materials, and quote forms. You can find many examples of our previous work on our website, from simple logo redesigns to large rebranding projects.
Ask for help!
If you’re considering rebranding your business, but are unsure if now is the right time (sometimes it’s better to wait!), get in touch with us. We’ll be happy to help you and make sure you don’t spend money on a rebranding project that didn’t need to happen in the first place.