The Importance of Social Media for your Business

Laptop and a phone displaying someone's Facebook page

A little introduction:

Social media is quickly becoming one of the most important aspects of digital marketing and forms the cornerstones of brands big and small. In the modern age of business, social media is not just a crucial validation tool for your brand, it’s a haven of great opportunity. If you’re not on social media, someone else will be. Don’t let the fish be caught in someone else’s net because you avoided the water.
This also works on the flip side, having no social media presence, a negligible following or poor content will decrease the perception of quality a potential client may have, and vast swathes of opportunity will vanish.

Getting started on social media

Firstly, you need to create your profiles. Ensure you’re targeting your audience wisely and create accounts on those channels (Facebook, Twitter, LinkedIn, Instagram?).
Secondly, you need to ensure that you look great. How can you do this? Well, without entering into serious detail, ensure you utilise your branding in your profile picture and banner. To start, you can make simple ones yourself using Canva, or have a bespoke, unique and professional looking logo/banner created by the Identity Agency – other businesses are available 😉 
Facebook pins laid out on a table

So what benefits can you reap from using social media for your business?

1. Lead Generation
Now you’ve created your profiles, you must begin networking. Spending just a few hours a week micromanaging your channels will start to increase your brand visibility with a wider audience. Without using social media as a staple in your marketing strategy, your lead generation will be limited to your usual customers. You’ll find difficulty in reaching anyone outside your loyal customer circle.
Every social media profile you add to your marketing mix is a gateway to your website and every piece of content you post is another opportunity to acquire a new customer. Social media is a playground of different types of people with varying backgrounds and ways of thinking. By sharing your content on as many platforms as you can, you are allowing these individuals to organically reach your business.
2. Encourage engagement and show authenticity
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but this comes from good communication. Regularly interacting with customers on social media demonstrates that your business cares about customer satisfaction. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to do this. As well as building brand authority, social media is one of the most cost-effective ways of marketing.
3. Low-cost marketing
Setting up social media profiles are free for the majority of networking platforms and any paid promotions are relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage to any business because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.
Social media marketing has plenty of advantages, so if your business doesn’t already have the appropriate profiles, create them now. Fill out your business information and post some engaging content to begin to gain followers. Your competition is most likely already on social media, so don’t let them continue to take your potential customers. The sooner you jump into social media the sooner you’ll see the positive impact on your business!
Hashtag sign illuminated on a wall

Final thoughts

Remember, the aim is to create a positive brand equity. The equity of your brand will not only drive short-term sales but build a long-term reputation that will resonate with consumers – so make sure it’s positive!

So, to summarise:

  • Brand equity must be created and maintained, it can’t happen on its own
  • The management of brand equity is intrinsically linked to brand identity

Book a free one-to-one appointment with an Identity Agency consultant by getting in touch. Just let us know a time, and a member from the team will be in touch with you very soon!

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