Make social media work for you!

Having a social media presence will boost your business’ reach. It’s easier than ever to connect and engage with your audience, and if you’re not using social media correctly, you could find yourself missing out.

In this article, we’ll be exploring how you can use content marketing, PPC, and digital outreach to increase your brand awareness, direct people to your website and sell your product or services!

Content marketing

Content marketing is used to attract and engage an audience by creating and sharing relevant articles, videos, podcasts, images and more. Many advertisers use content marketing to help increase brand awareness, and improve their customer loyalty. What’s not to love?

Pay per click (PPC)

PPC is a type of online marketing, involving advertisers paying a fee each time their ads are clicked on. You only pay if your ad gets clicked: this is essentially a method of ‘buying’ visits to your website, social media profile or a specific post.

All social media platforms have some form of PPC. Facebook and Instagram have the Meta business suite, which allows the management of advert accounts and the people who run them. LinkedIn and Twitter also allow you to run adverts, which is how they earn most of their revenue.

Brand awareness

Social media allows you to gain recognition and awareness through curated posts. Many brands have a persona which shines through in their social media. Having any form of personality (humorous, witty – but not dry and corporate) can net you interest, and from there – sales!

It’s a great idea to get at least one social media account up and running to help spread information fast. Social media means you can reach millions in a cost-effective way! You don’t need to be on every social media platform, and there’s nothing worse than seeing a company with a social media profile that remains inactive for years.

Increase website traffic

Sending people straight from social media to your website is a great way to increase traffic. You can target specific customers, based on demographic, location, interests and more.

People using social media are potentially future customers! Whether they’ve bought your products or services before and stick around, or are looking for the solution you offer, anyone with a social media account could also become your best promoter.

Selling products and services

Social media provides ample opportunity to directly market to an audience. One-on-one engagement means you’re forming positive relationships, and targeted advertising is more likely to hit its mark.

Consistency is key, as creating a reliable brand image will foster trust in your company. The tone of your advert campaign matters too – be friendly and approachable, and above all, social!

To wrap up…

It’s vital to use social media in your business plan: you could pull in a massive following. Make sure you’re spreading the word far and wide to make people aware of your brand, so you can use the opportunity to directly or indirectly sell your products or services.