Check out the hottest typography trends in 2025 for web design, from the classic Poppins to the unique Lugfa. Fonts for use in website design need to be optimised for readability and accessibility, but they can still be expressive and unique enough to make a statement. See our recommendations below for our favourite sans serif fonts to use for website design.

Roboto is a popular font for web design with its clean lines and differing weights offering some variation in your font choices, including the Condensed and Slab variations. It pairs well with other serif and sans serif fonts and has character support for most major writing systems such as Greek, Cyrillic, and Hebrew alphabets.

Designed by Rasmus Andersson, Inter is a modern, business-like font that takes inspiration from classic sans serif fonts like Helvetica and offers excellent eligibility for digital platforms. This free-open-source font is available in weights from 100 to 900, plus italics and over 2000 glyphs. The tall X-height offers supreme legibility when the text is small, making Inter ideal for small details as well as larger displays. 

Part of the Inter font family, Inter Tight deserves its own entry here for being such a strong and versatile font thanks to its tighter spacing. This font is especially ideal for more compact web designs such as mobile interfaces due to the reduced white space compared to the parent font.

A tried-and-true geometric sans serif font, Poppins is incredibly popular and shows no sign of slowing down in 2025. Poppins is businesslike but friendly and has a contemporary feel and is used to great effect in logos as well as when paired with other fonts. Poppins has awesome multilingual support including Latin, Sanskrit and Hindi.

Image from todayhaha.com

Inspired by neo-grotesque font design, Clash Grotesk features small apertures (the openings at the edges of letters) adding a unique twist to an otherwise very classical sans serif design. This font is good for a corporate or editorial design that needs a little something extra to make it stand out but remains very legible and functional. A companion font, Clash Grotesk Display, is also available for use in larger sizes.

Image from ladd-design.com

Lufga is really something – the eye-catching design and organic style of this font – see the lowercase ‘g’ for a great example – add so much interest to this fairly heavyweight sans serif font. Lufga is ideal for use in branding, logos, packaging and other places where something a little more outside the box is required.

Designed by Łukasz Dziedzic, Lato, meaning ‘summer’ in Polish is one of the most popular web fonts and offers both a sleek sans serif look and a pleasing roundness which adds warmth. Ranging from Extra Light to Extra Bold, this versatile typeface is easy to read when small but when enlarged, its subtle quirks become more visible, adding extra interest.

Quicksand combines soft lines and rounded edges with Art-Deco-inspired 1920s geometric shapes for a font that is pleasing and calming to read onscreen or in print. The roundness of this font becomes all the more apparent when used in heavier weights and larger sizes, making it a good option for a display font too.

Proxima Nova is a Grotesque-style font that combines a modern geometric font style with retro style fonts like Futura to make a unique and distinctive typeface that is still ideal for web design and other digital interfaces. Combining heavier and lighter weights of Proxima Nova makes an effortless font pairing that can be used for logo design, headings, subheadings and more.

Image from Figma.com

SF Pro in the San Fransisco font family continues to be a solid choice for apps and serves as the system font for a range of Apple operating systems. SF Pro offers variable optical sizes providing good legibility as well as 8 different weights, and support for over 150 languages. SF Pro Text is optimised for labels and other interface elements whereas SF Pro Display is good for displays of over 20 points or larger.