If you are a small business owner, chances are that you’ve been told that “You need to start blogging!”. And like most of us, the first thought is usually “Why??”. If you have experienced the same situation, then don’t worry, we’re here to explain why.

Blogs can seem like a lot of effort, especially if you’re not sure about what to write about, or you’ve tried it before and never really saw any real return.

The truth about blogs is that when they are done correctly, blogging can be one of the most valuable tools in your marketing arsenal.

In this blog, we are going to cover the real reasons businesses still blog in 2025, explaining what the benefits are, and how it all ties into SEO and Google rankings.

Although you might think blogs are just about writing long articles for the sake of it, they’re not! There are more than that, and they can help to…

• Answer customers’ most common questions
• Sharing your expertise and experiences
• Building trust with people who are almost ready to buy
• And finally, but most importantly, improve your site’s visibility, SEO, and search result rankings.

A good blog can help people find you, understand what you do, and feel more confident in reaching out. Overall, they help grow your professionalism and credibility.

If you’re still not convinced, here’s a quick example of the power of blogs:

Let’s say that you’re running a business that sells home extension planning. Someone Googles “Do I need planning permission for a loft conversion?” and your blog page appears. They click through, read your advice, and realise you know your stuff, setting you up as an authority. Now, when they’re ready to hire someone, your name is already top of mind.

Ultimately, that’s the power of content; it works before someone even contacts you.

1. It improves your SEO

Let’s just get this one out of the way. As most of you will know as business owners, blogs help your site rank higher on search engines such as Google, but not just because you’re “adding more content and keywords”. In 2025, Google’s search algorithm is all about relevance, helpfulness, and user intent. Your website is more likely to show up in search results if it answers questions in a clear, helpful way. There is a range of tools that can help you find what questions your audience is looking for answers to, but our favourites are AnswerThePublic and AlsoAsked.

Each blog post is a new opportunity to rank for a keyword or phrase your customers might be searching for. And the more of these opportunities you create and the better your content is, the more traffic you earn.

An added plus is that blogs also tend to attract backlinks, other websites linking to your content, which tells Google your site is credible.

2. It builds trust and credibility

People work with businesses they trust. A well-written blog helps you become the go-to expert in your industry. It shows that you understand your audience’s challenges and have the knowledge to solve them.

This is increasingly important if you’re in a competitive space. Two businesses might offer the exact same service; however, the one with the helpful, informative blog is probably more likely to win consumers’ trust.

3. It gives you content for your other channels

Have you had a problem in the past year where you are struggling to think of ideas for social media content or email newsletters? Your blog can become the source for everything else. 

One post can be repurposed and shared into:

• A LinkedIn post
• An Instagram carousel
• An email tip
• A video or reel
• A downloadable PDF guide

Instead of starting from ground zero every time, your blog gives you a base of ready-made ideas.

The best place to start is with the questions your customers already ask you. But if you’re stuck, AnswerThePublic and AlsoAsked are a great place to generate ideas or look into trends about what people are currently searching.

Think:

• “What’s the difference between X and Y?” 
• “How much does it cost to…?” 
• “What do I need to do before…?” 
• “Why should I choose this over that?”

Each of these can be turned into a blog post. Remember to keep it simple, be helpful, and write like you’d explain it to a real customer in person.

If you’re still struggling for ideas, start by writing down 5-10 questions people often ask before they work with you. That’s your first content plan sorted!

There’s no magic number. Some businesses post weekly or monthly. What matters most is being consistent with the post. Only post an amount of blogs you can sustain. A blog that updates regularly sends the message that your business is active and engaged. If someone lands on your site and your last post was from 2020, it doesn’t give the best impression.

A good rule of thumb is to aim for one post a month to start with, and then build from there if you can.

So, does your business really need a blog?

If you want to:

✅ Get more traffic from Google

✅ Educate your customers

✅ Build trust before they enquire

✅ Create reusable content for your marketing

…then yes, blogging is absolutely worth it.

You don’t need to be a writer, and you don’t need to post every week. You just need to show up, share your knowledge, and keep it useful consistently.

Need help getting started?

At Identity Agency, we help small businesses plan, write, and manage blogs that support their wider goals, from boosting SEO to building brand authority.

If you want to start blogging but aren’t sure how, get in touch with us here and let’s have a chat.