Shooting Star was established in 2006 by founders Kate and Jez, and specialises in PR and digital marketing. Many of their team members have a background in journalism and links with the local press, placing them well to provide PR solutions for both local and national businesses. Their clients include local and national businesses like Micrometric, Lincolnshire Agricultural Society and Coveris. Their Google reviews are positive, with many reviewers thanking Shooting Star for their professionalism and responsiveness, especially with PR support. Shooting Star also hosts regular events such as the quarterly Caffeine Club, which includes bite-sized presentations from guest speakers.

Get in touch with Shooting Star here.

EComOne is a digital marketing agency that specialises in SEO and PPC for eCommerce brands. Formerly known as SEO Traffic Lab, eComOne has a strong reputation for driving online sales through SEO, Google Ads, social advertising, email marketing and more. They are a Google Premier Partner and have won several awards, including Best eCommerce Team, eCommerce Personality of the Year, and were recognised by The Times as one of the Top 100 Places to Work. EComOne are ideal for mid-sized eCommerce companies looking to improve customer acquisition and retention, and scale through better marketing.

Get in touch with eComOne here.

Identity Agency

Identity Agency is a creative agency founded in 2017 by Tommy that specialises in branding and website design, and also offers website hosting and ongoing support. Identity Agency works with a range of local and national businesses, providing long-term sustainable growth and taking an anti-risk approach to marketing, giving honest feedback on client goals. Their Google reviews regularly mention their branding offering, praising their attention to detail and clear communication. Identity is accredited by the Good Business Charter, which recognises ethical business practices, including paying real living wages, commitment to customers, prompt payment to suppliers and environmental responsibility. Identity Agency regularly hosts networking events like the popular and fast-paced Insights and Bites, featuring 5-minute talks from guest speakers, refreshments, and plenty of time for networking.  

Get in touch with Identity Agency here.

Choosing the right marketing agency can feel like a big decision, especially if you’re a small business owner looking to make the most of your budget. Before you start searching for a marketing agency in Lincoln or further afield, take time to be clear about your own needs. Begin by setting a realistic budget – knowing what you’re willing to spend helps you focus only on agencies that fit your price range and prevents wasted time.

Next, look closely at the services an agency offers. Some specialise in one area, such as social media management or video production, while others provide a full-service package that can cover everything from website design to SEO. Think about whether you need an agency for a one-off project or ongoing support, as this will influence the type of partner you choose.

Reviews and testimonials are also invaluable. When choosing a marketing agency for small businesses, pay attention to what other clients say about communication, reliability, and results. Don’t be afraid to ask business owners in your network for personal recommendations – referrals often highlight agencies that really understand local businesses and industries.

Finally, arrange an initial call or consultation. This gives you a chance to ask questions, share your goals, and get a feel for whether the agency’s approach matches your way of working. The best marketing agency should feel like a trusted partner who understands your challenges and helps your business grow, rather than just a service provider.