It’s time to get creative!

A creative agency is a company that provides creative and marketing services to their clients. Creative agencies are usually involved in the marketing/advertising industries, but they may also cross over into other industries such as public relations, event planning, and web design.

How do they work?

Most creative agencies have a team of creative professionals who work together to come up with creative ideas to meet a client’s needs. The creative team typically includes copywriters, designers, web developers. They may also have an account management team, who work with the client to make sure that the campaigns are on track to meet their objectives.

In smaller agencies (like the Identity Agency!) there’s often an overlap in roles, and different employees can wear different hats on different days! It’s all to work towards the greater good, and a little bit of flexibility helps.

the gang discusses business

What do they do?

A creative agency provides creative, innovative and often outside-the-box solutions to their client’s problems problems. Their clients can be businesses, non-profit organisations or even individuals. Many of them are widely spread across varying sectors and industries – some are more specific, whereas some may be more general in their content creation, so make sure you do your research!

A creative agency is responsible for generating creative ideas and executing them across various mediums. Clients could ask for just about anything under the sun – from traditional print designs like posters or billboards, all the way to websites or social media posts! Each agency will have its own skill set and portfolio, so before you start, have a look to see if you like the work they’ve done before!

Why you should use a creative agency for your business needs:

At its core, a creative agency exists purely to solve problems through creativity. But why should you use one, you may ask? Well, a creative agency can help you with a lot of different things, from coming up with initial ideas to executing a full-scale marketing campaign. Here are five of the most important things that a creative agency can do for you:

coffee and computer

1) Generate new ideas

A good creative agency will have a team of experienced people who can generate new ideas for your products or services. If you’re looking to refresh your brand or come up with some new marketing campaigns, a creative agency can help you out.

2) Develop concepts and campaigns

Once you have some new ideas, a creative agency can help you develop them into full-fledged concepts and campaigns. They’ll work with you to flesh out the details and make sure that everything is on brand and connects you to your customers.

colour planning in groups

3) Create high-quality content

A creative agency can also help you create high-quality content to support your campaigns. They have the skills and experience necessary to produce engaging, visually appealing content that will capture your audience’s attention.

4) Unbiased advice

Because a creative agency will likely not have worked with your company before, they’ll bring something new to the table. They’re always open to new ideas, and have the unique ability to be flexible to their client’s wishes – they aren’t afraid to try things a new way. After all, two heads are better than one!

messy workspace with scissors, pens, pencils and clips strewn about

5) Measure results

Finally, a creative agency can help you measure the results of your campaigns to see what’s working and what isn’t. They’ll track key metrics and provide you with detailed reports so that you can continue to improve your marketing efforts.

Do you need a creative agency?

If you’re looking to get the most out of your marketing efforts, working with a creative agency is a great option. They can help you with everything from generating new ideas to measuring results. So, you should use a creative agency if you’re ready to take your business to the next level!

We (the Identity Agency) are a creative agency based in Lincoln that specialises in graphic design and branding, social media, and website design. We’re a pretty bloody good little agency, too.